What a roundup! This level of activity suggests that collabs have become table stakes. If everyone is doing collabs all the time, do they create any sustainable advantage? Doubtful.
Collabs really work when they attract new people to your brand who will stick around. And people will only stick around if you have an effective--and differentiated--value proposition. It sometimes feels like the collab circus may distract some brands from a focus on the basics.
What a roundup! This level of activity suggests that collabs have become table stakes. If everyone is doing collabs all the time, do they create any sustainable advantage? Doubtful.
Collabs really work when they attract new people to your brand who will stick around. And people will only stick around if you have an effective--and differentiated--value proposition. It sometimes feels like the collab circus may distract some brands from a focus on the basics.
It’s interesting to spot the brands that could so easily be part of the collab-a-looza … but refrain.
Yeah, the 'aloof' brands
Thank you! I agree that Supreme is a touchstone for the collab craziness.